Steam appeared live in 2003, five years before the App Store debuted. It was Valve’s attempt to simplify the process of its games, especially upgrades Counter-Strike – using a software repair pipeline built directly into the customer. The valve made Steam mandatory for release 2 half-life 2004 and 2005 the service has started hosting many third-party games. Until 2007 Steam had more than 13 million registered accounts and 150 games; 2019 it had a record of 1 billion accounts and tens of thousands of games. No other computer center could compete, and only a few tried.
The 70/30 revenue sharing has been part of Steam’s business model from the start. Neither Google nor Apple mentioned Steam when They opened their respective app stores, but they both made little criticism of using the same revenue-sharing model.
This rate is still the standard for Steam (both Apple and Google).
Only recently has Steam’s revenue-sharing model been tested by the public and only because a new, real competitor has finally entered the market. The Epic Game Store opened in 2018. In December, her cash is worth billions of dollars Fortnite, Unreal Engine and investors, including Tencent Games. It started with a bold promise to developers: revenue sharing from 88/12.
The Epic game store had a host of exclusive merchandise that prevented these titles from being left on Steam, sometimes forever and sometimes out of the window. In the classic form of monopoly, Valve did not respond.
Epic Games chief Tim Sweeney openly challenged Valve’s commitment to higher developer revenue rates, saying, “If Steam committed to providing a steady 88 percent revenue share to all developers and publishers without any major strings, Epic would urgently arrange a retirement. exclusive merchandise (while respecting your partner’s commitments) and consider playing your games on Steam.
The valve did not respond.
It’s so competitive that Apple has cut 30 percent in a decade. So so competitive.
– DHH (@dhh), 2020 July 29
Today, Apple CEO Tim Cook answered questions about how the App Store evaluates content that could compete with Apple’s own services and whether it handles all applications equally. Developers, including Spotify, have filed complaints about unfair competition from Apple. Basecamp CTO and co-founder David Heinemeier Hansson recently unveiled their problems with Apple after his email. The Hey mail app has been rejected from the App Store for avoiding in-app purchases. After a few Apple flaps, Hey lives in the App Store without an IAP and 30 percent.
“We treat all developers equally,” Cook said at today’s meeting.
In response, Hansson tweeted, “I think we had to take the top cake for a lie so far?”
Asked about Apple’s revenue-sharing model, Cook said, “We’ve never increased commissions in-store since the first day it was up and running in 2008. He then listed App Store competitors as Xbox, PlayStation, Windows and Android.
“Lol,” Hansson replied via Twitter. Yes, we should have written HEY for PlayStation. That was our mistake. “
This week, Sweeney also called on Apple and Google to have an “absolute monopoly” in app stores. Much like the Hey App Store, Epic, in developing the Android version, tried to avoid the Google ecosystem and revenue sharing. Fortnite for sale outside the Play Store. However, many players found it difficult to use this solution and Epic launched Fortnite through Google this year.
Sweeney plans to eventually open an Epic game store on Google Play and the App Store, but so far that hasn’t been possible.
“They are [Apple] prevents all categories of businesses and applications from embedding in their ecosystem by eliminating competitors from every aspect of their business that they protect, ”said Sweeney CNBC Last week.
Scott Miller is the founder of Duke Nukem’s 3D Realms studio and a longtime defender of independent developers. He officially became involved in the video game industry in 1987, back when Gabeen Newell, founder of Sweeney and Valve, also began his career in the industry.
“I used to have a higher opinion of Gabe,” Miller told Engadget last month. “However, the fact that he does not apply fees in favor of developers is disappointing, because he also has a developer’s education. And Valve is a development company. Why is he not more of a developer in the position he is in, and at least reduces it to 20 percent? “
Valve works in secret and has earned a reputation as a great company that does what it wants in its time. Following this strategy, she gathered a large number of fans. Despite the fact that Valve has not released a new game in a decade in most of its highly regarded, ridiculously popular franchises. Although refused to communicate with developers demanding reasonable income contracts. Although she has a habit of giving up some of her oldest communities.
Valve did not respond to Epic’s ultimatum because Steam, like the App Store, is secure. It is large enough to have a narrow enough base to ignore the needs of developers, players, or economic competition.