Last year, Apple acquired Shazam and used a music search engine to offer a special offer to consumers who are watching the Grammy Awards this evening (as noted in 9to5Mac ). In the program, they will receive an inappropriate award and will be able to unlock Apple Music's extended four-month free trial.
The company advertises the offer on the App Store card: "Home viewers can also receive the Shazam Grammy Awards at any time of the broadcast to identify songs from the awards that show and unlock Apple's music offer." the music timeline from the show, and anyone who uses the program to get the song will get an extended offer.
This is another month beyond the usual free trial of Apple Music subscribers ̵