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Apple's new deal for journalism should send publishers running



Programming note: The third-party software we use to publish The Interface was down on Tuesday. But I wrote a column anyway, because I love you.

Social networks influence democracy because of a large portion of our shared information sphere. Which voices bubble up there – and which are smothered – affect the discussions we have; But there is no need for a social network to change our information environment.

The Wall Street Journal reported on Tuesday that Apple, which is a way to get it the company 50 percent of any revenues that they generate. Benjamin Mullin, Lukas I. Alpert, and Tripp Mickle Report:

Apple's Plan to Create a Behavior

The Cupertino, Calif. . The service, described by industry executives as a "Netflix for news,"

It is a good news for the people who are looking for the latest news from the Apple News app. engage with their stories. How can a scheme generate for publishers? Well, consider what happened when it was a YouTube-based, with ad-free subscription offering. From the reporter Sahil Patel:

According to five media executives that are oversee, YouTube is a subscription to YouTube. YouTube has YouTube YouTube monetized and doesn´t include a million views per month. [the ads and sponsorships] that we sell, ”they said. “If you add what we sell,”

The four other media executives shared similar findings. YouTube Red Subscription Revenue Account for One Million Views of the Month

The Explanation of the Low Revenues of the Challenge,

whether it's YouTube or Apple News

It's easy to see why Apple favors the scheme. It is a high priority. Burning its reputation as a premium brand. Apple vice president Eddy Cue did when announcing Apple's acquisition of the subscription news app Texture last year. "We are at the time."

Publishers, meanwhile, may need to be published. the necessary product integrations, and address customer service issues. At a time when the industry is already laying off, it is asking them to build their face.

The larger issue, of course, is that of Apple. It is a potent symbol of the power of the marketplace, by regulators. Apple, which owns more than 60 percent of the US smartphone market.

It's worth noting that even on Facebook, which does not have a reputation for being friendly to publishers. they generated when it launched Instant Articles. Apple will be able to sell 100% of the ads in the market. Let's just let Apple sell their ads to Apple, just like they do.

worrisome as a world in which publishers are totally dependent on the algorithms of social networks. In both cases, distribution is artificially limited and taxed. The era in which city newsletter has been a good thing, but it is a good news journalism in a way that no tech platform will even pretend to.

Usually, I'm glad when tech platforms offer publishers new ways to make money. More money in journalism investigating the darker corners of our republic. But Apple's approach seems to be that of the company.

Welcome to capitalism, I know. But every few months, Tim Cook gets on stage and asks his company to a higher standard. This proposal doesn't meet it. When he takes the stage next month, here's hoping he has better news.


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