He also does not freeze jeans.
"It's an old wife's fairy tale," he said. "It's not working."
He also never washed or froze jeans that he intended to wear on the New York Stock Exchange on Thursday due to his company's IPO celebration – although he said these jeans were newer.
Why Levi publicly announces
Bergh noted that the company is lagging behind its competitors, including its own. online shop and other digital products.
He said most fashion companies have more choices for women, but Levi is more well known for its male jeans line. For several years now, the company has been expanding its women's product lines, but Levi is planning to use the money they have raised to sell and develop.
"Our portfolio growth is delivering results," said Bergh
. also wants to make a more meaningful move to China. He noted that some of the smaller competitors entered Levi's China. Although 20 percent The garment industry is in China, this region is only 3 percent. Levi business.
Berg noted that Levi's jeans was a symbol of American culture for more than a century, and young people lag behind the iron curtain, ignited after 1989. The Berlin Wall fell.
"Unlike other parts of the world where this brand had a deep history, passed from generation to generation, or was a forbidden fruit, symbolizing everything that was great in America … we don't have such a story in China," Bergh regretted.
What markets do Levi & # 39; s enter into
The stock market behaved well with Levi on Thursday, but in the past it has been some other IPO in the past.
Levi & # 39; s is profitable, unlike many companies that have been public over the last few years, and many have been technology companies that usually take some time.
So will the market continue to support Levi's
] Bic-Mellon's chief strategist Alicia Levine thinks she said that on Thursday, "Markets Now" that the economy will be weaker in the first quarter than in recent quarters, but it will be stronger when the year goes on. it expects that this quarter's revenue will fall by around 4%, but will grow in the remainder of 2019. Part.
"We believe this is a trough and we will see the momentum all year round. "Levine said." One of the reasons why this market spills out is that we need a trade deal. I hope it pops [if there’s a trade deal]. I don't think it is completely cost. "
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