Coca-Cola will expand its brand range to include semi-finished beverages later this year, a FOX Business spokesman confirmed.
The name of the new drink is “Topo Chico Hard Seltzer” and it will be produced from “Topo Chico Mineral Water” – a sparkling water company, which since 1895. Delivered and bottled water in Monterrey, Mexico, and Coca-Cola in 2017. Bought for $ 220 million.
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According to Coca-Cola in a press release on Thursday, Topo Chico declared “popular among many mixologists.”;
In addition, in 2020 Some Latin American cities will offer a refreshing Coca-Cola drink. Exact date not specified. Although Topo Chico Hard Seltzer is scheduled to be released in the U.S. in 2021, a Coca-Cola spokesman told FOX Business.
The company Coca-Cola, which, according to research conducted by Statista, in 2018. Occupied 43.3 percent. U.S. market share is no stranger to either sparkling or alcoholic beverages. In fact, the company has relied on these categories of beverages domestically and abroad in recent years.
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Outside of Topo Chico, Coca-Cola’s water brands Dasani, Smartwater, I LOHAS and Ciel are all sparkling variants. At the end, the company opened its own sparkling water brand AHA.
In Japan, meanwhile, Coca-Cola introduced Lemon-Do in 2018. In May. The lemon-flavored alcoholic beverage was cut at three, five, seven, and nine percent ABV over a nine-month interval. last year’s report by The Wall Street Journal.
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Interestingly, James Quincy, president and CEO of Coca-Cola, told Yahoo! Fund that the company will not sell alcohol in the U.S. after a successful Lemon-Do release.
However, according to Coca-Cola 2020 As a result of the second quarter, carbonated soft drinks fell 12 percent in North America, Western Europe and India. The reason was “due to pressure in ducts outside the home,” the report said.
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On the other hand, the market for solid furniture products has exploded in the last two years. A report by Nielsen Market Research earlier this month showed that this category exceeded $ 1 billion in non-commercial premises.
Beer and alcohol companies, unlike most soft drink companies, have started or announced plans to release hard tableware manufacturers.
According to a report by The Motley Fool, Monster Beverage Corp is one soft drink company that reportedly reported the potential of a particulate matter producer to The Motley Fool, but Coca-Cola also has a minority stake of 16.7 percent, which she bought in 2015. June For 2.15 billion. .
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