Kevin Mayer, Walt Disney Company’s direct consumer and international division chairman, today participated in the Disney + exhibition Disney D23 EXPO 2019 in Anaheim, California, in 2019. August 23
TikTok CEO Kevin Mayer accuses Facebook of using patriotism as an unfair way to attack a Chinese-owned consumer program.
“We̵7;re just waiting for competition at Tok. We think fair competition makes us all better,” Mayer said in a blog post on Wednesday. “But let’s focus our energy on fair and open competition by serving consumers, not the malicious attacks of our competitors – namely Facebook – which are disguised as patriotism and designed to end our own presence in the United States.”
Mayer’s post will be announced after Facebook CEO Mark Zuckerberg’s remarks were announced ahead of his testimony in the House of Commons antitrust subcommittee scheduled for Wednesday. In these remarks, Zuckerberg referred to Facebook as “a proudly American company.”
“We believe in the values - democracy, competition, inclusion and free expression – that the American economy was built,” Zuckerberg wrote. “Many other technology companies have these values, but there is no guarantee that our values will win. For example, China is developing its own version of the Internet focused on very different ideas, and they are exporting their vision to other countries.”
Mayer has also disarmed Facebook’s efforts to create TikTok, an app that allows users to post short videos and is one of the most popular apps among teens and young adults.
“For those who want to release competitive products, we say introduce them,” Mayer wrote. Facebook is even releasing another copycat product, Reels (linked to Instagram), after their other copycat Lasso quickly failed.
Prior to becoming CEO of TikTok and the new head of China’s parent company ByteDance in May, Mayer led Disney Broadcasting.
Since Mayer’s arrival, Secretary of State Mike Pompeo has said the U.S. is seeking to ban TikTok and other Chinese social media programs.
TikTok agrees that because of the company’s Chinese origins, it needs to take even more scrutiny, Mayer said.
“We accept this and accept the challenge of providing peace of mind through greater transparency and accountability,” he said. “We believe it is necessary to show consumers, advertisers, developers and regulators that we are responsible and committed to members of the American community who abide by U.S. law.”
In March, TikTok announced plans for the Transparency and Accountability Center to disclose its content policy and algorithm. In his new report, Mayer called on other social media applications to also disclose their algorithms, moderation policies, and data flows to regulators.
“We think our entire industry should be considered particularly high,” he said.
Below is the full Mayer blog post.
Fair competition and transparency benefit us all
Author: Kevin Mayer, CEO of TikTok
Innovation is one of the key features of a competitive market. The introduction of a new successful product promotes growth and dynamism in any industry. It’s a shame for developers, brands and the wider community that it’s been several years since the company came together and rethought what a social entertainment platform could look like. But that’s exactly what TikTok did.
TikTok has brought a unique and intuitive interface. It provided developers with lightweight, powerful tools. It has also led to the formation of inclusive and meaningful communities. In short, TikTok has brought successful competition to the market. That’s why I joined this company as CEO earlier this year: to help a new generation of developers connect with a newly invited audience while providing fun entertainment for people’s lives.
TikTok has become a place where new music is discovered and exploded, such as Lil Nas X’s Old Town Road. During the pandemic, we saw the anthem of Curtis Roach, whose mantra “Bored at Home,” became an anthem of a positive echo and helped people cope better with blockages. It’s best when we’ve seen many examples of families coming together to perform several generations of song and dances that have warmed our hearts.
With our success comes responsibility and accountability. The whole industry has been inspected, and rightly so. However, due to the origin of the Chinese company, we received even more inspections. We accept this and accept the challenge of providing peace of mind through greater transparency and accountability. We believe it is necessary to show consumers, advertisers, developers, and regulators that we are responsible and committed to the American community that abides by U.S. law.
What’s more, we believe our entire industry should be considered particularly high. That’s why we believe all companies should disclose their algorithms, moderation policies, and data flows to regulators. We will not wait for regulation to be announced, but instead TikTok has taken the first step in establishing a Transparency and Accountability Center for data processing and data processing practices. Experts can monitor our moderation policies in real time, as well as examine the actual code that drives our algorithms. This allows us to take a step forward in the industry and encourage others to follow suit.
In addition to a commitment to accountability, we also believe that all in the industry should have a positive impact on the community. Our $ 200 million Developer Fund will help American developers make the most of TikTok, and we expect it to grow to more than $ 1 billion in the U.S. over the next 3 years and more than double that of the world. In addition to supporting these creative entrepreneurs, we are also moving toward creating 10,000 new TikTok jobs across the United States.
We are waiting for the competition at TikTok. We believe that fair competition makes us all better. For those who want to release competitive products, we say so. After they were quickly damaged, Lasso even introduced another product to Facebook, Reader (linked to Instagram). However, let us focus our energy on fair and open competition by serving consumers, not for malicious attacks by our competitors, namely Facebook, which are disguised as patriotism and designed to end our own presence in the United States.
Without TikTok, American advertisers would again have little choice. Competition would dry up, and America’s source of creative energy would come out. We are not political, we do not accept political advertising and we do not have an agenda – our only goal is to remain a living, dynamic platform that everyone can enjoy. Consumers can only benefit from the growth of healthy, successful platforms like TikTok, and we will continue to strive to provide fun opportunities for American developers, consumers, and brands for many years to come.
We are ready to take all necessary steps to ensure the long-term availability and success of TikTok. One thing that will not change is our commitment to ensuring that TikTok remains a safe and secure platform for the tens of millions of American families who enjoy it.
To my skeptics, I am confident that we have the answers and, where we do not, we will improve. We must go even further. We are doing this and will continue to take the bold steps needed. I accept and appreciate the challenge.
TikTok has become the latest target, but we are not enemies. A bigger step is to take advantage of this moment to deepen conversations in terms of algorithms, transparency and content management, and to create stricter road traffic rules. We are taking the first step out of many to address these issues, and we encourage industry to follow our example to benefit consumers and developers everywhere.