Mark Zuckerberg, founder and CEO of Facebook, the online social media and social networking service in the United States, responds to a meeting with the Vice-President of the European Commission for Values and Transparency, Brussels, 2020. February 17 (Photo by Kenzo TRIBOUILLARD / AFP) (Photo by KENZO TRIBOUILLARD / AFP via Getty Images)
Facebook plans to launch music videos starting in the U.S. on Aug. 1, after deals with a number of music companies. This move could help Facebook take advertising dollars from Google-owned YouTube, the default target for many users looking for music videos.
In a post on the company’s blog, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and other independent music groups to play music videos on its platform. .
Users will be able to respond to, comment on, and share music videos through news feeds, groups, and Messenger. Artists with videos will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.
“Over time, the experience will become more personalized to your taste, based on the artists you watch and the videos you interact with,” the post said.
The company said Facebook users will first see an official music video featuring a new song by artist Lele Pons.
Bloomberg announced in December that Facebook is enforcing rights to major video music videos in the hope that this will increase Facebook’s watch. According to the report, Facebook transactions previously allowed the use of songs in the background of their published videos, but previously it did not have the right to offer official music videos.