Petras, who runs an Instagram account focused on wine called @chelloveswine, says she has the most engagement on Wednesday.
Influencers had to move fast or lose money. Petras shifted a paid Instagram post on a company to a Saturday. She couldn't do it earlier
"It was a pain," said Petras.
She was not alone in having delayed posts. Influencer Marketing Agencies such as Village Marketing Similar to the platform called 'Activate Sites'.
It was a wake-up call for some users about how much power Instagram has.
"[It’s] by Lauren McGrath, VP of studio and strategy at Activate. "If Instagram was to disappear tomorrow, it was a good day."
The outage became a cultural moment
Andrew Clark, the Facebook editor at the Indianapolis Star, a news organization based in Indiana, used the publication's official Twitter account to solicit cute animal pictures. Then he shared them in a story on IndyStar's website.
"hello, it's IndyStar's social media guy. Facebook is down. I'm a bored. Pics at me or something," Clark wrote.
Some brands of capitalized on the outage to poke fun at Facebook. Denny's tweeted: "instagram and facebook are down."
People complained about it in real life, too. it was back up (myself included). But that wasn't the end of the day, but it didn't stop looking at it.
Even while it was down, people couldn't stop looking at the app. "I checked my phone 15 times knowing Instagram was down," said Peter, the social media influencer