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Influencers react to Instagram's big outage: 'It was a pain'



Petras, who runs an Instagram account focused on wine called @chelloveswine, says she has the most engagement on Wednesday.

But not this Wednesday. Facebook ( FB ) was hit with a partial outage of users in the world that stretched for over 20 hours. Instagram, Messenger and WhatsApp, also experienced issues. Facebook blamed the outage on a "server configuration change."

Influencers had to move fast or lose money. Petras shifted a paid Instagram post on a company to a Saturday. She couldn't do it earlier

"It was a pain," said Petras.

 Facebook says it resolved outage issues and denies attack

She was not alone in having delayed posts. Influencer Marketing Agencies such as Village Marketing Similar to the platform called 'Activate Sites'.

It was a wake-up call for some users about how much power Instagram has.

"[It’s] by Lauren McGrath, VP of studio and strategy at Activate. "If Instagram was to disappear tomorrow, it was a good day."

The outage became a cultural moment

Andrew Clark, the Facebook editor at the Indianapolis Star, a news organization based in Indiana, used the publication's official Twitter account to solicit cute animal pictures. Then he shared them in a story on IndyStar's website.

"hello, it's IndyStar's social media guy. Facebook is down. I'm a bored. Pics at me or something," Clark wrote.

Celebrities Lindsay Lohan tweeted : "@instagram please contact me," which even got a response from Instagram head Adam Mosseri. He wrote back: "What's up?"

Some brands of capitalized on the outage to poke fun at Facebook. Denny's tweeted: "instagram and facebook are down."

People complained about it in real life, too. it was back up (myself included). But that wasn't the end of the day, but it didn't stop looking at it.

Even while it was down, people couldn't stop looking at the app. "I checked my phone 15 times knowing Instagram was down," said Peter, the social media influencer

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