Japanese women are pushing back to the tradition dictated by the fact that they have to give chocolate to their male counterparts on Valentine's Day, increasingly angry with "forced giving" practices.
To date, women are expected to buy chocolate candies for their men at work as part of a tradition called giri choco – literally, a commitment to chocolate
Men should agree on March 1
For the growing number of people, the pressure to avoid criminal acts by spending thousands of yen on chocolate co-workers becomes intolerable. Some companies are now banning the practice that many workers find in the form of abuse of power and harassment
. No 60 percent. More than 56% said that chocolate would be given to family members and 36% to the same gesture to partners or crush objects.
However, the support of the right colleagues was the most distant from their thoughts, only 35% said they were planning to hand out chocolate to men at their workplace, according to a Tokyo department store survey.
"Before banning, we had to worry about how much chocolate was needed for everybody and where we attracted the line to which we give chocolate, so it is good that we do not have this forced donation culture," said one of the offices interviewed. , according to Japan Today's website.
SoraNews24, meanwhile, reported a newly developed gyaku choco, a reverse chocolate phenomenon in which men give chocolate to spouses, girls or prospective lovers.
Giving chocolate as Valentine's Day gifts commercially arose in Japan in the 1950s. a few million dollars in the market, which gives some producers a large share of annual sales in a few days
But the contradiction with giri choc led some confectioners to renew their marketing campaigns
before Valentine's Day last year, Belgian chocolate Godiva caused confusion, when he released a full-page newspaper announcement, encouraging companies to encourage female employees not to pass the giri choc if they thought they were doing it hard.
"Valentine's Day is a day when people transmit their true feelings rather than coordinating work relationships," the announcement said.
While individual consumers are considering giving their gifts, Japan's collective Valentine Chocolate Mania picks up
for Japan Airlines passengers, men and women, on February 14th. will distribute chocolates on all their domestic and international flights, and a hot spring resort near Tokyo will reveal a bath filled with steam "chocolate water"
But the prize for the most incredible Valentine's trick must be directed to the sushi restaurant chain, whose diners will be offered raw yellow slices mixed with, yes, chocolate, blend