In another context, a well-reviewed film launching in the first place in the low- $ 30 millions would have been celebratory. Lego was considered a WAG's sole tentpole franchise. The $ 100 million Lego Movie 2 Spider-Man: Into the Spider-Verse, also produced by Phil Lord and Chris Miller.
Typically when grosses skew lower, many say a little kids. That's not the case here, with PostTrak showing 25-34 as the best demo at 21%, followed by 10-12 at 20%, 7-9 at 17%, 18-24 at 14%, and 35-44 at 14 %. Quite promising: On CinemaScore, kids under 18 gave the pic a solid 50%. Warner Bros. Lego Movie Lego Batman, Lego Batman, Lego Movie and up from Ninjago ' s B +. Fingers crossed that Saturday jumps more than 60% over Friday. Lego films, including the previous- announced The Billion Brick Race The director of that film, Jorge Gutierrez ( The Book of Life, El Tigre ), stepped off of the project
It should also cause concern for other studios who want to replicate The Lego Movie ' s success by launching their own toy-based animated feature franchise. Two such films ̵1; STX Entertainment Uglydolls and Playmobil (currently with no U.S. distributor) – will debut later this year.
Unconfirmed online rumors also price that Warner Animation Group.