For many black women and men, sunscreen is not part of their daily skin care routine. Beauty myths like “Black doesn’t crack” or burn, and the lack of sun safety practices by colorful people often lead to sun damage, wrinkles, or even cancer. But Rihanna works hard to rewrite this false story by starting Fenty Skin.
The new line of skin care includes a facial cleanser, toner-serum and moisturizer with SPF 30. Consisting of superhydrators hyaluronic acid and niacinamide as well as fruit extracts and antioxidants inspired by her native Barbados, Rihanna has developed a 3-step system that takes care of your basic cleansing and irrigation needs.
However, it is her Hydra Vizor invisible moisturizing broad-spectrum SPF 30 sunscreen that stands out because it does not look gray or white on deeper skin tones and is packaged beautifully, so everyone would like to wear it.
Thinking about her childhood, Rihanna tells Yahoo Entertainment that sunscreen wasn’t the most important thing. “As you grow on the island, you are exposed to the sun every day. So you’ve always thought that SPF is a tourist thing, not for blacks, ”she says. “I learned a hard way because over time the sun wasn’t as sensitive to my skin and my skin wasn’t as elastic. So I started hyperpigmentation in some areas. “
A dozen years ahead now, a 32-year-old man is much smarter and understands why it’s important to wear sunscreen, regardless of your race or ethnicity. She explains, “Whether it’s hot or gray, on a cold day in winter, those UV rays are always inactive. I think the biggest misconception about SPF, in particular, is that blacks don’t need it. I, as a woman of color, am here to tell you a lie. We need it and we need it every day. “
Fenty Skin is only running on fentyskin.com Friday, July 31st.
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