(NASDAQ: AAPL) and Fitbit (NYSE: FIT) emerged as two clear leaders in the smartwatches market, and Apple Watch leads " Fitbit's growing smartwatches portfolio, helping to protect the 2 position while driving a smaller company. Meanwhile, alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google handed over the campaign, although it is expected that the search giant will turn directly to the near future of the first country Pixel Watch . Only the latest news that Google acquired smartwatch technology from "Fossil" and hired portable design and engineering was just a rumor about the company's involvement in the market.
smartwatch vendors: "Adoption" is still at a very early age
Apple's lead, but along with Samsung and Fitbit, the top three sellers account for 88% of smartwatch sales by report. Other players such as Fossil and Garmin run out of space for themselves, but they do not provide the same amount. Mobile connection has been proven to be an important sales driver, freeing devices from relying on smartphones.
"Over the past 18 months, smartwatch sales have gained a strong momentum, proving that the naysayers category could reach the main acceptance, perhaps decided too fast," said Weston Hender, NPD analyst. "The ability to be truly connected to a built-in LTE without the need to have a smartphone will soon be a point for consumers, as they now recognize the value when you can perform various tasks on your device, including receiving messages, sending messages, accessing smart home controllers, and more. "
NPD estimates show that approximately 16% of US adults now have smartwatch, ie 12% in December 2017. This is significant progress In the overall adoption process, but still high, as more and more consumers are using Smartwatch bandwidth in the coming years. This property is focused on younger demographic groups, and NPDs 18-34 expect older users to start using smartwatches sooner, Because Apple continues to benefit from more and more health-related functions, especially Apple.
The latest Apple Watch series 4 has added ECG functionality and fall detection – features that add value to older demographics. to his digital health platform, and CEO Tim Cook has recently predicted that "the biggest contribution to humanity"
There are more places where there was
. never shared the official Apple Watch metrics with investors, but last month said turnover rose by nearly 50 percent last quarter. The Fortune 200 Company Limit in 2018 It was $ 14.6 billion Smartbatches has been useful for Fitbit in recovering the financial situation. Smartwatches accounted for 49% of Fitbit's revenue in the third quarter.
Many US consumers still have to buy their first smartwatch, so there are many fish still at sea.
Suzanne Frey, Executor of the Alphabet Suzanne Frey is a member of the board of The Motley Fool. Evan Niu, CFA owns Apple shares. Motley Fool has shares and recommends alphabetical (A shares), alphabetical (C shares), Apple and Fitbit. Motley Fool has the following capabilities: a long 2020 January $ 150 Apple calls and the short January 2020 Motley Fool has a Disclosure Policy