As the incidence of coronavirus increases in the United States and many states reorganize lunch breaks, restaurant deals have increased.
The NPD Group monitors transactions in 75 restaurant chains, which account for more than half of all U.S. commercial restaurant traffic. According to her, in April. The U.S. restaurant industry began to slow the decline in transactions and approached that in June. The level of previous years’ transactions will return in the middle.
Then the Covid-19 cases started spreading again. Some states have begun closing bars and canteens – or at least restricting access to on-premises catering facilities, as in Texas – after some outbreaks were detected in such facilities.
Studies show that coronavirus can be transmitted through airborne particles in confined spaces, a position the World Health Organization said it could not rule out. Health experts say eating or drinking indoors is riskier than outdoors, where the virus can spread more quickly.
According to a Coresight Research survey of more than 400 respondents, consumers are more likely to avoid restaurants, bars and coffee shops. July 22 61.9% of respondents said they avoided these institutions, compared to 61.2% a week ago.
Full-service restaurants that have already been hit harder by the pandemic appear to be more affected by behavioral changes. Fast food restaurants like McDonald’s and Chick-fil-A can rely on their lanes to boost sales, and their cheap deals also appeal to consumers attracted during the crisis.
Meanwhile, full-service restaurants noticed that their operations declined faster in May and June as states opened canteens. Many of those chains grew even before the pandemic, which caused problems for their ability to stay afloat.