Donut Sticks are McDonald's latest breakfast creation. The fried dough rods come six or a dozen in a pack. And McDonald's really, really wants you to buy coffee with them. McDonald's, the Donut Sticks will be available only during breakfast hours
Breakfast is the final frontier for the restaurant: according to NPD. "There's a momentum in breakfast as a consumer trend," said David Portalatin, a food industry analyst at NPD
That's why breakfast has been a major topic of conversation during the past few weeks. CEO Steve Easterbrook continues to sound an optimistic note about breakfast
"Easterbrook said on a January 30 call with Wall Street Analysis.
Easterbrook noted that McDonald's has been able to buy more or more breakfasts, convincing them to buy more or pricier items.
To solve the problem, McDonald's is the one that is focused on the menu.
Easterbrook said McDonald's is analyzing whether it is their busiest. It plans to add more to the customers' individual tastes.
Menu innovation is a part of the national and local level. McDonald's will promote local franchises. But the new creations have been successful. Easterbrook got the Triple Breakfast Stacks sandwich, in November, was the biggest contributor to sales growth last quarter.
Two weeks ago with analysts, Easterbrook said he believes "there are a lot more legs in McCafé," especially with coffee sales. In some new restaurants, McDonald's has been experimenting with McCafe-branded Muffin Toppers and Coffee Cakes.
McDonald's tried out the Donut Sticks at several early Illinois restaurants early last year. It revamped the recipe, and it was released in October. They'll debut nationwide on February 20, and they will be available for a limited time. McDonald's will sell Donut Fries for $ 1.69 or $ 2.59 with a coffee, the company spokeswoman said.