Last month, a troubling toy company found another life like Tru Kids Brands, and about half a year after Toys "R" has closed our last store in the United States. It is currently owned by the company's former creditors.
Last spring more than 700 US stores closed US stores. However, the company opened 900 stores in Europe, Asia and India. New owners are planning to open another 70 stores abroad – mainly in Asia – by the end of the year. They are also considering plans for the US market, including brick and mortar stores and online sales, although it is not clear when the upgrade would take place.
"We have great interest in returning the brand back to the US," said Richard Barry, CEO of the new company, on Monday at CNN Business. He was the former global chief trader of Toys "R" us.
"We are talking to all the different companies, some are existing retail companies, some are technology companies," Barry added. “We work 24 hours a day, 7 days a week to live. At the moment, we are not ready to commit what may seem to be. ”
Tru Kids Brands owners won the R" Us trademark in October last year. They also took over the former company's other assets and brands, including R, Geoffrey the Giraffe and Imaginarium.
Since then Tru Kids Brands has disappeared in the US. The company merged with the US food merchant Kroger ( KR ) to make 600 stores on Geoffrey's Toy Box during the holiday. Thirty-five toys were part of the advertising featuring a "Toy" R-giraffe mascot.
The company is negotiating to return to the UK and Australia, where it also closed operations last year. However, Barry said the United States was "obviously more important" because it started in the company.
Tru Kids Brands says it will recruit other former Toy Rs. The company has its headquarters in New Jersey, where there was also a former business.
Several reasons have contributed to Toys R, but the unfavorable debt load was at the top of the list . The new company has the advantage of not having such a burden.
But Toys "R" will not be easy for us to return to the United States, "said Neil Saunders, CEO of GlobalData Retail. The old company tried to keep competitive prices with big cells like Walmart ( WMT ) and Target ( TGT TGT TGT ]]) who both sold more toys than toys R.
Amazon ( AMZN )
and other sites also offer a wide selection of toys online, annually to large box store stores such as Toys R. 19659003 "I think there is room in the market. Toys" R "left us a very big hole," Saunders said. He added that the question of a new company is how they can compete and profit.
Saunders suggested that "R" toys find a way to distinguish themselves, perhaps by rediscovering their parents' experience and giving them the foundation to go to the store.